For decades, the fashion industry has been divided into two segments: menswear and womenswear. But as we, as a society, become more aware and more inclusive of different gender identities, we’ve shunned the binary stereotypes of the past for more neutral, androgynous styles, breaking free from traditional norms and embracing a more inclusive and progressive approach towards style. One of the most notable changes has been the rise of gender-neutral fashion, which has challenged the conventional binary concepts of clothing.
We’re a proud British brand. There are of course a million shortcomings in our society and don’t get us wrong, our government could be far better at accepting, well, nearly everything. But in the last ten years, the British fashion industry in particular has undergone a paradigm shift, embracing the importance of inclusivity and diversity. Breaking away from restrictive gender norms, designers have begun to blur the lines between traditional menswear and womenswear, creating something pretty magical.
The rise of gender-neutral fashion in Britain can be attributed to various factors, including the increasing demand for more inclusive clothing options and the progressive mindset of the younger generation. Gen-Z and their views are just… cool. And inclusive. And everything we should all be. Gen-Z consumers are more conscious of the need to challenge gender stereotypes, and they’re using fashion as a powerful tool for this self-expression.
Several British designers have played pivotal roles in spearheading this revolution in recent years, daring to challenge the status quo and presenting innovative collections that embrace a gender-fluid ethos. But today we’re focussing on one: JW Anderson. A trailblazer in the British fashion scene, JW Anderson is an OG YBD Find. One we’re very proud to say we found before he hit the headlines. A vocal advocate for gender-neutral fashion, through experimental designs that blur gender boundaries, Anderson has successfully challenged the industry to rethink traditional approaches to clothing. His collections often feature androgynous silhouettes, fluid fabrics, and a unique blend of masculine and feminine elements, making them accessible and appealing to everyone.
It is of course, important to point out that gender-inclusive clothing and using this as an expression of identity is nothing new. Bowie, Freddie, Elton. They all did long before Harry Styles graced the cover of Vogue in a dress. But every year it becomes evident that the British fashion industry in particular, is at the forefront of embracing inclusivity and defying traditional norms.
This journey towards a more gender-inclusive fashion future is far from over, but Britain's significant progress is a testament to the power of change and the impact of fashion as a catalyst for social transformation. With the continued efforts of clever designers and the unwavering support of people like you, we’re excited about a more gender-neutral, inclusive fashion future.