What is Sustainable Fashion? Journal

What is Sustainable Fashion?

For us sustainable fashion is part of how we think, shop, and live. It’s about making conscious choices, both in what we wear and in how we treat the world around us. The idea is simple: we believe fashion should be beautiful, ethical, and long-lasting. But what does sustainable fashion really mean for us and for you?

It's About Choosing Better, Not More
Sustainable fashion is rooted in the idea that quality always trumps quantity. Instead of chasing fast fashion trends that fade, it’s about investing in pieces you’ll love wearing over and over again. For us, it’s about curating a wardrobe filled with designs that not only reflect your style but also align with your values. We know that when you find those truly special pieces, they become part of your story, and that’s what sustainable fashion is all about.

Natural and Thoughtful Materials
One thing we’re especially passionate about is the materials used in sustainable fashion. Most of the British designers that we have curated focus on eco-friendly fabrics like organic cotton, linen, and recycled materials that tread lightly on the earth. We’re all about the details - when you wear something made with care, you feel it. And knowing it’s kind to the planet just makes it feel even better.

Craft Over Mass Production
We are huge believers in the power of craftsmanship. The designers we love don’t rush the process. They take their time to create something that lasts. Sustainable fashion is about creating fewer, better pieces. Pieces that you’ll cherish for years, not just a season. When you invest in craftsmanship, you’re investing in something with a story behind it, and that’s a philosophy we stand by.

People Matter, Too
Sustainable fashion isn’t just about protecting the planet. It’s also about treating people fairly. The fashion designers we support are committed to ensuring that everyone involved in the process is treated with dignity, from fair wages to safe working environments. When we wear a piece that’s been thoughtfully and ethically made, it feels good knowing that every hand involved in the process has been respected.

A Wardrobe That Lasts
Part of why we love sustainable fashion is its focus on longevity. We’re big believers in the idea that the best fashion is the kind that stays with you, season after season. It’s about choosing pieces that fit seamlessly into your life and evolve with your style. And the best part? By choosing sustainable fashion, you’re helping reduce waste, keeping clothes out of landfills and choosing to wear, care for, and love pieces for the long run.

At YBD Finds, sustainable fashion is at the heart of what we do. We’re proud to work with designers who put thought and care into every piece, and we love knowing that you’re a part of this journey with us. Together, we’re building wardrobes, and a world, that we can all feel good about.