As we head into 2025, we’re excited to introduce three standout brands that we believe are ones to watch:
1. Cara & The Sky: Knits You’ll Love Forever
If there’s one thing we know about Cara & The Sky, it’s that their knits are the kind of pieces you’ll hold onto season after season. This British brand is all about creating beautiful, consciously crafted knitwear that feels as good to wear as it does to look at. What we love most about Cara & The Sky is their dedication to slow fashion. Each piece is made with care, designed to last, and produced in limited quantities to avoid overproduction.
Their knitwear feels like a warm hug on a cold day, and it’s made with sustainable materials that respect the environment. From chunky cardigans to playful sweaters, each design reflects their ethos: to create timeless, joyful knits that don’t harm the planet.
2. Isabelle Pennington-Edmead: Fashion with Heart
Isabelle Pennington-Edmead is a designer who approaches fashion with both heart and thoughtfulness. Her collections are a blend of elegant, feminine designs and ethical principles, with each piece telling a story of craftsmanship and sustainability. What stands out to us is her commitment to ethical production, ensuring that the people who create her clothes are treated with fairness and respect.
Her designs are made from eco-friendly fabrics, carefully selected for their low environmental impact. Isabelle’s work is proof that sustainable fashion doesn’t have to compromise on style. Her pieces are as beautiful as they are ethical, making it easy to choose sustainability without sacrificing elegance.
3. Dius London: Jewellery with a Free Spirit
Dius London, formerly known as Rochet London, is a jewellery brand that brings together crystals, gemstones, and metallic threads in a way that feels nothing short of magical. Specialising in jewellery that can be worn from day to night and season to season, Dius London offers pieces that are resistant to tarnishing, thanks to their unique textile thread crocheted into sturdy, fade-resistant chains. Whether you’re drawn to gold or silver, Dius London’s versatile designs can be worn in multiple ways, think necklaces, hand chains, body chains, and anklets, all from a single strand. It’s jewellery for the modern-day mermaid - cool, boho, relaxed, and effortlessly elegant.
What ties these brands together isn’t just their commitment to sustainability, it’s their passion for creating clothing that feels personal, thoughtful, and long-lasting. At YBD, we believe that fashion should be an extension of who we are, and these designers are paving the way for a future where style and sustainability go hand in hand. They are making it easy to choose fashion that’s kind to the planet and crafted with care.
