Meet Our Finder: Lucy Ford Journal

Meet Our Finder: Lucy Ford

We are the official Lucy Ford fan club, which is why we had to ask her to be one of our Finders. Lucy styles our brands (well all brands, really) so wonderfully. Always unique, always with care and personality, always "her".

Scroll down to find out more about her, her style and head to discover her favourite Finds from the best emerging British designers.



What does fashion mean to you in one word?

Personality - I feel like fashion can evoke so much of someone's personality and I love that!

If your style was a movie, which would it be and why?

A film that recently really spoke to my personal style is Poor Things, I absolutely LOVED the outfits in this film, the puffy sleeves, layers and bright colours I'm just obsessed with.

What’s your favourite food?

Sandwiches, I am just obsessed with anything that resembles a sandwich, baguettes, subs, focaccia with all the fillings!

What's your favourite clothing item of all time?

My green metallic Simone Rocha ballet flats, they are a piece I pined over for a long time and saved up for! I love how they bring so much fun to every outfit

Where would we find you on a Friday night?

Either cosied up at home on the sofa with my boyfriend watching a movie or drinking red wine in the pub

What’s in you current YBD Wishlist?

The Lech suede bag with its shape and colour, the Ava shirt in pink - I love that there's 2 ways to wear this!. And the Esra top. Anything ruched, I need it in my life.