Meet Our Finder: Emma Paton Journal

Meet Our Finder: Emma Paton

Meet one of our favourite Finders, Emma Paton, an oh-so-stylish freelance writer and photographer with a love for supporting emerging designers. Just like us. How lovely!

Scroll down to find out more about her, her style and head to discover her favourite Finds from her latest edit.

 Emma Paton

What does fashion mean to you in one word?

Fashion means IDENTITY. It helps make up and reflect who you are, how you will present yourself to the world. It’s a way to communicate, a visual language. For me it effects how I go about my day, my mood and my confidence.

If your style was a movie, which would it be and why?

Probably Sex and the City as the fashion is fun, colourful, eccentric and creative!

What's your favourite clothing item of all time?

That’s a tough one! Probably the first Ganni dress I ever bought, many years ago- the red check Charron Maxi Dress. It always makes me feel good when I wear it, a style I will keep forever!!!

Emma Paton 

What’s your favourite food?

I always crave Asian food - dumplings, dim sum, Vietnamese food, prawn toast.... My go to comfort food!

Where would we find you on a Friday night?

Most likely, more often than not, staying in, in comfies enjoying a decent glass of wine and a good box set but the odd occasion it’s dressed up, red lipstick on and out for cocktails and dancing!

Emma Paton  

What’s in you current YBD Wishlist?

All the Herd knitwear! I’m such a fan, they make the best knits, the Fleetwood Cardigan is the standout piece to be worn and loved all year round. I also love anything by Kate Sheridan and the Tallulah Hope Gloria dress is a winner - it works on so many body shapes!

Shop Emma's Edit


Shop Emma's edit: Dress, Bag, Cardigan