Ever wondered how we at YBD, manage to unearth the most exciting, diverse and original fashion talent in the UK? Spoiler alert: It’s not just luck — it’s a whole lot of curiosity, a splash of adventure, and a keen eye for spotting what you’re loving.
Here’s how we do it:
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Scouring Social Media
Let’s start with the obvious: social media. It’s where the fashion world comes to life, and we’re right there in the thick of it. From Instagram to TikTok, we dive deep into the endless scroll, hunting for those hidden gems and undiscovered indie brands that are just waiting to be found.
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Hitting the Fashion College Shows
We’re as much about what’s happening now as we are about what’s coming next. That’s why we regularly attend fashion college shows, where the future icons of British fashion are showing off their latest creations. Think of it as a treasure hunt, where the prize is finding the next JW Anderson or Eudon Choi (did we mention we discovered both of those?). We keep our eyes peeled for the designers who aren’t afraid to break the mould and bring something fresh to the table.
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Listening to You
We’re great listeners, whether that means helping with a personal problem OR just listening to your opinion. Our community is packed with fashion-savvy folks like you, and we take your recommendations seriously. Got a designer you’re obsessed with? Tell us! We love hearing who you’re loving, and we’re always on the lookout for the next big thing based on your tips.
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Curiosity is Key
At YBD, curiosity isn’t just encouraged, it’s our lifeblood. We’re endlessly curious about what’s out there, what’s new, and what’s different. This insatiable curiosity drives us to explore every corner of the fashion world, always on the hunt for something that will make you sit up and say, “Wow, where did they find that?”
We might be biassed, but we genuinely believe that the UK has the best fashion talent in the world. That’s why we’re dedicated to giving these incredible designers the platform they deserve. So there you have it — a peek behind the curtain at how we find the most exciting emerging talent in British fashion. It’s a mix of curiosity, passion, and a whole lot of love for what we do. And the best part?
We get to share it all with you.
Read more about our story here.
