Names To Know

Names To Know

The freshest, the newest. The ones that haven’t been around here long but we really, really like. These are the new kids on the block, and they’re here to make an impression.

Something for everyone. Something for anyone. A great bunch of brands and a coterie of talent that is anything but ordinary. It's time to redefine your wardrobe, one fresh find at a time.

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      81 products
      Burning Sakura Mesh Dress Dresses from IA London - Avant Garde brands
      Burning Sakura Mesh Dress Dresses from IA London, the best of Avant Garde brands

      Burning Sakura Mesh Dress

      IA London
      £330.00
      Jesus with Pomegranate T-Shirt Tops IA London - Avant Garde brands
      Close up of Jesus with Pomegranate T-Shirt Tops from IA London

      Jesus with Pomegranate T-Shirt

      IA London
      £230.00
      Full view of Petticoat Sculptural Skirt (made to order) Skirts from IA London
      Product shot of Petticoat Sculptural Skirt (made to order) Skirts from IA London

      Sculptural Petticoat Skirt (made to order)

      IA London
      £230.00
      Pearls & Thorns Blazer from IA London , the best of Avant Garde Brands
      Full view of Pearls & Thorns Blazer from IA London

      Pearls & Thorns Blazer (made to order)

      IA London
      £780.00
      50/50 Linen Shirt Top Lemuel MC Onesize Barely Pink
      50/50 Linen Shirt Top Lemuel MC

      50/50 Linen Shirt

      Lemuel MC
      £80.00
      Linen Patchwork Top Tops Lemuel MC Onesize Green
      Linen Patchwork Top Tops Lemuel MC

      Linen Patchwork Top

      Lemuel MC
      £150.00
      Signature Linen Trousers Trousers Lemuel MC
      Signature Linen Trousers Trousers Lemuel MC

      Signature Linen Trousers

      Lemuel MC
      £180.00
      Sale
      Martha Cotton Skirt in White Skirt Tallulah and Hope
      Martha Cotton Skirt in White Skirt Tallulah and Hope

      Martha Cotton Skirt in White

      Tallulah and Hope
      £140.00 £84.00 Save 40%
      Emily Blue Pocket Shirt Tops Harriet Eccleston
      Emily Blue Pocket Shirt Tops Harriet Eccleston

      Emily Blue Pocket Shirt (made to order)

      Harriet Eccleston
      £260.00
      Alana Bib Shirt Tops Harriet Eccleston
      Alana Bib Shirt Tops Harriet Eccleston

      Alana Bib Shirt (made to order)

      Harriet Eccleston
      £260.00
      Emily Patch Shirt in Pink and Blue Tops Harriet Eccleston

      Emily Patch Shirt in Pink and Blue (made to order)

      Harriet Eccleston
      £260.00
      Nell Shirt in White Tops Harriet Eccleston
      Nell Shirt in White Tops Harriet Eccleston

      Nell Shirt in White (made to order)

      Harriet Eccleston
      £275.00
      Ava Shirt Dress in Blue Dresses Harriet Eccleston
      Ava Shirt Dress in Blue Dresses Harriet Eccleston

      Ava Shirt Dress in Blue (made to order)

      Harriet Eccleston
      £295.00
      Linen Sunny Blouse in Lilac by Sula
      Back view of Linen Sunny Blouse in Lilac

      Linen Sunny Blouse in Lilac

      YBDFinds
      £329.00
      Chloe Cotton Blouse by Sula
      back detail of Chloe Cotton Blouse

      Chloe Cotton Blouse

      YBDFinds
      £373.00
      Rockall Wrap Wool and Linen Skirt Skirts Sula
      Rockall Wrap Wool and Linen Skirt Skirts Sula

      Rockall Wrap Wool and Linen Skirt

      YBDFinds
      £394.00
      Hand Knit Stripy Cardigan Knitwear Sula
      Hand Knit Stripy Cardigan Knitwear Sula

      Hand Knit Stripy Cardigan

      YBDFinds
      £450.00
      Malachite & Moss Agate Necklace in Gold Gold Rochet London

      Malachite & Moss Agate Necklace in Gold

      Rochet London
      from £45.00
      Red Coral & Dalmatian Jasper Necklace in Gold Gold Rochet London

      Red Coral & Dalmatian Jasper Necklace in Gold

      Rochet London
      from £45.00
      Palm Printed Shirred Top (MADE TO ORDER) Tops Isabelle Pennington-Edmead
      Palm Printed Shirred Top (MADE TO ORDER) Tops Isabelle Pennington-Edmead

      Palm Printed Shirred Top (MADE TO ORDER)

      Isabelle Pennington-Edmead
      £50.00
      Teo Wallet Accessories pas-man
      Teo Wallet Accessories pas-man

      Teo Wallet

      pas-man
      £49.00
      Otto Bag Handbags pas-man
      Otto Bag Handbags pas-man

      Otto Bag

      pas-man
      from £265.00
      Matt Commuter Backpack in Cream and Orange Backpacks pas-man
      Matt Commuter Backpack in Cream and Orange Backpacks pas-man

      Matt Commuter Backpack in Cream and Orange

      pas-man
      £230.00
      Ava Backpack in Small Backpacks pas-man
      Ava Backpack in Small Backpacks pas-man

      Ava Backpack in Small

      pas-man
      £395.00
      Ava Backpack in Large Backpacks pas-man
      Ava Backpack in Large Backpacks pas-man

      Ava Backpack in Large

      pas-man
      £450.00

      A curated list of the best independent UK designers and makers that have so far flown under-the-radar, but have already captured our hearts with their innovative designs and unique perspectives.

      From emerging UK fashion labels to up-and-coming artisans, our curated selection showcases the new kids on the block who are here to make a lasting impression. We think they’ll be sticking here for a while. Find them before everyone else does…

      Learn more

      Explore our world of indie designers and brands. Discover their unique stories, and find out what it means to support local, embrace community, and champion sustainability with every purchase. Let's co-create a fashion future!

      Visit the journal