Herd’s mission is to make beautiful, sustainable knitwear that re-energises the traditions of the UK wool industry.
By using only 100% fine English wool, grown, processed, made and finished within 150 miles of the farms, they provide beautiful, locally produced pieces that invite you to connect with your inner wilderness.
Most knitwear on the market today contains petrochemicals called acrylic, nylon and polyester, harmfully extracted from the most precious, biodiverse and vulnerable places on the planet (because all the easy-to-reach stuff we’ve already used up.
By using only 100% fine English wool, grown, processed, made and finished within 150 miles of the farms, with no toxic chemicals or dyes, Herd are completing the carbon cycle begun in the soil, so that you can wear your knitwear with abandon.
Sheep grow fleeces every year to be shorn and worn, so Herd garments are made in tune with the seasons and cycles of England, for your everyday cosy.
What’s more, Herd work closely with every craftsperson along the historical British wool supply chain to create beautiful, natural, fully circular and beneficial knitwear. A very kind, very cosy brand.