A few years ago we found a very special knitwear brand made locally from 100% Bluefaced Leicester fleeces.
A brand with a refreshing mindset, a philosophy transcending mere sustainability to cast a positive impact on the environment and everyone involved. HERD.
From its inception, HERD has always adopted a place-based materials-first approach, seamlessly blending age-old traditions with unwavering planetary values, making beautiful, sustainable knitwear that re-energises the traditions of the UK wool industry.
By using only 100% Bluefaced Leicester fleeces, grown, processed, made and finished within 150 miles of the farms, with no toxic chemicals or dyes, HERD are completing the carbon cycle begun in the soil, so that you can wear your knitwear with abandon.
What’s more, HERD work closely with every craftsperson along the historical British wool supply chain to create beautiful, natural, fully circular and beneficial knitwear. A very kind, very cosy brand.
At YBD we aim to bring you the uncommon, the unordinary, the unestablished. Brilliant UK brands with powerful stories and exceptional products. Because after all, we are the only platform entirely dedicated to the best of emerging British talent.
Shop our very special edit from HERD here.